Barboursville Winery

The UVA Collection

For the launch of the UVA Collection for Barboursville Winery, a refined series of designs was crafted to captivate University of Virginia alumni. The project artfully blended the university’s rich history with the age-old techniques of winemaking, creating a narrative that celebrated heritage and tradition. Sophistication and simplicity defined the aesthetic, with nods to UVA’s historical significance and Barboursville’s legacy of craftsmanship. Photoshop’s generative AI played a pivotal role, enhancing product imagery and placing them in scenes that evoke a timeless elegance that resonated with the distinguished audience. The result was a visually compelling campaign that honored both the university’s legacy and the winery’s enduring artistry.